The Power of Sympathy Cards
Reconnect with the client to offer your support in their time of need
Pets are an important part of the modern-day family.
Now more than ever before, pets have become like children in the family unit with all of the emotional attachments this entrails. No longer designated merely ‘the family pet’, companion animals have become ‘furbabies’ doted over by their loving ‘pet parents’.
So just like any parent of a sick child, the pet owners of today are more likely to react emotionally if their pet is grievously ill. This can often manifest in the upset client becoming overly critical of everything going on around them. Even if your team are perfectly on-form, courteous and professional to a tee, the smallest detail can change the perception of your business in the eyes of a highly-stressed, emotional client. It can only take one perceived negative during this difficult period for the client to forget all of the good things you have done for them and their pet before now.
This is a problem because it is your reputation on the line. There is a famous saying in business: “treat your customer well, and they will tell a few people … treat them badly, and they will tell everyone”. This is true now more than ever with the rise of social media and online reviews. Businesses can be ‘fried alive’ online for the smallest misconceptions and perceived shortcomings.
The solution is simple, have a range of professionally-designed sympathy cards on hand in your business. High-quality and thoughtful sympathy cards allow you to reconnect with the client to offer your support in their time of need. This support is not just an honourable gesture, it is also an astute business activity helping to create a positive perception no matter how they felt the last time they were in your practice. In supporting your client when they need it most today, they will be more likely to return with a deeper appreciation of your business tomorrow. They might also become an active promoter of your business to their friends and family.
People and Pets’ tasteful sympathy cards are designed to provide your clients with the support they need when they need it the most. The front cover photos are tasteful and exquisitely photographed, provoking a warmhearted feeling in card recipients. On the back of each card are details on how to reach a pet loss counsellor if extra support is needed. The counsellor details are small, unobtrusive and do not look like an advertisement.